Lifestyle brand eské raises $1.5M in pre-series A funding

eské, a Mumbai-based Direct-to-Consumer (D2C) lifestyle brand, has secured $1.5 million in a pre-series A funding round led by Mistry Ventures. This round also saw continued support from Fluid Ventures, one of eské’s existing investors.

Launched five years ago, eské offers a premium range of handbags, briefcases, and accessories for the global modern consumer in the price range of Rs. 3,000 to Rs. 10,000.

The brand has a strong online presence through its own website and various e-commerce platforms, as well as offline stores in select cities across India. eské plans to use the fresh funds to expand its product portfolio, open experience centres, enhance its technology platform, and enter new markets.

Shivam Khanna, founder and CEO of eské, said – “Humbled to partner with Mistry Ventures this early in our journey. Their long-term approach and patient capital will allow us to build eské into a world-class brand, with robust unit economics. India has long been known as a product exporter and brand importer. We will change that. Leveraging our decades of manufacturing expertise producing for the world’s finest brands, we will unleash our manufacturing capabilities, combining it with technology, to build a globally recognized lifestyle brand from India.”

Zahan Mistry of Mistry Ventures said that they were impressed by eské’s vision and execution. “The product quality of eské stands well above anything we have seen in the market. Their innovative and integrated supply-chain enables them to turn around inventory, and new styles extremely fast. We believe that eské has the potential to become a beloved brand in this space, and we are excited to partner with them in their journey”.