Delhivery to invest in Vinculum to strengthen its D2C offering

Delhivery Ltd, India’s largest fully-integrated logistics services provider, has announced a strategic investment in Vinculum, a global software leader that facilitates omnichannel retailing for Direct-to-Consumer (D2C) enterprises, brands, brand distributors, and quick commerce companies.

This investment marks the first phase of a potential 2-stage deal, granting Delhivery the option to increase its shareholding in Vinculum after a period of six months.

Vinculum, an early software pioneer from India, has played a pivotal role in enabling brands to harness the opportunities presented by eCommerce and omnichannel strategies. With the recent industry and consumer shifts triggered by the COVID-19 pandemic, Vinculum has grown into a leading Software-as-a-Service (SaaS) company, serving over 400 brands across various sectors including Grocery & FMCG, Healthcare, Beauty, Cosmetics, Fashion, and Jewelry. Their operations span markets in India, South East Asia, and the Middle East.

The investment aligns with Delhivery’s focus on the Direct-to-Consumer market, further solidifying its position as a leading provider of fulfillment solutions in this segment. Together, the two companies aim to develop a fully-integrated stack that caters to the complete range of post-purchase needs for D2C brands. Notably, this collaboration will involve a unique and comprehensive integration of Vinculum’s industry-leading Order Management System (OMS), offering an end-to-end solution unprecedented in the market.

Rajaganesh S, Head of Supply Chain Solutions at Delhivery, said, “We congratulate the leadership team of Vinculum on building a truly world-class product that enables omnichannel retailing for brands, retailers while also powering fulfillment capabilities of 3PLs and online marketplaces. A strategic partnership with Vinculum strengthens Delhivery’s fulfillment solution to brands”.

Venkat Nott, Founder, and Chief Executive Officer of Vinculum Group, added, “We are delighted with the investment to be made by Delhivery in Vinculum. This lays the foundation for deep tech integration between both companies, tremendous collaboration opportunities, and immense business value for our customers.”

The investment is contingent upon the satisfactory completion of closing conditions.