BetterPlace acquires MyRobin to foray into Southeast Asia

BetterPlace, a Bangalore-based SaaS and frontline workforce platform, has expanded into Southeast Asia by acquiring a majority share of MyRobin, a blue-collar worker management company in Indonesia.

The transaction details haven’t been disclosed.

BetterPlace plans to use this acquisition to expand into other Southeast Asian markets, such as Malaysia, Thailand, and the Philippines.

BetterPlace recently raised $40 million in funding, which will help in this expansion.

Southeast Asia has high rates of digital usage, but the frontline workforce management in the region remains largely untransformed. Many companies still use multiple vendors and disjointed solutions, leading to reduced productivity.

With 200 million frontline workers in the region, the market size for management services is worth $280 billion. BetterPlace aims to bring its successful, all-in-one SaaS offering from India to the SEA market.

Pravin Agarwala, co-founder & Group CEO at BetterPlace, said, “Driven by the vision to optimize frontline workforce management for enterprises, a combination of consolidation and innovation was the right way to go about building the world’s most comprehensive workforce management platform that exists today. As the largest player in Asia today, we are thrilled to welcome MyRobin to the BetterPlace family and further our vision towards formalizing the frontline workforce globally. With our technology and MyRobin’s expertise in operating in Indonesia, we would be able to introduce equitable opportunities for the frontline segment.”

Launched in 2020 in Indonesia, MyRobin provides on-demand, pre-screened, frontline workers on a long and short-term basis to enterprises in Indonesia. In addition, it provides attendance and performance management services, and through their product MyWarung, offers embedded financial services like early wage and BNPL, and has its own frontline workforce upskilling platform called MyRobin Academy.

MyRobin has over 3 million workers in its community. It has clients such as Shopee, Astro, Sicepat, E-Fishery, and Kopi Kenangan.

The company claimed that it has growth of 7X in 2022 and has had a direct impact on 44,000 families in the last 2 years.

Ardy Satria Hasanuddin, co-founder & CTO at MyRobin, said, “As the next chapter of our growth, we would like to take our vision and expertise to more geographies and BetterPlace is the perfect partner who will enable us to achieve this goal. We are delighted and excited to be part of BetterPlace and aspire to become instrumental in achieving our shared goal of creating a better place for enterprises and frontline workers across the world.”