Video analytics startup Vidooly raises $1.4mn from Times Internet, GVFL

Vidooly is an online video intelligence platform that allows content creators, brands, multi-channel networks, agencies and media companies to drive more engagement to their videos

Noida-based video analytics platform Vidooly has raised US$1.4 million in Series A round of funding from GVFL and Times Group’s digital arm Times Internet Limited (TIL)

Vidooly will utilise the funds for product engineering, marketing, and enhancing sales and distribution channels.

“Video consumption over the last couple of years has exploded, given faster and affordable internet access and also the rising demand for devices and high quality online content. We plan to utilise the funds to expand in attractive markets such as the US, Europe and Asia and also strengthen the team at Vidooly. With the rise of video platforms, the demand for video intelligence has grown multifold and we aim to be a dominant player in this space globally,” said Co-founder Nishant Radia.

Launched in November 2014 by Subrat Kar, Ajay Mishra and Radia, Vidooly is an online video intelligence platform that allows content creators, brands, multi-channel networks, agencies and media companies to drive more engagement to their videos.

Its audience and content insights empower video teams to optimise their media buy at scale, refine their content, distribution and optimisation strategy, find and partner with influencers as well.

According to the firm, over 20,000 video content creators across the globe have signed up on its platform to grow across social video such as YouTube, Facebook, Instagram and Twitter. Everyday, Vidooly’s Big Data engine analyses the engagement of over 500 million viewers and tracks 250 million videos across five platforms, including YouTube, Facebook, Twitter, Vine, and Instagram.

Currently, its video intelligence software empowers some of the big names in the industry such as Fine Brothers, TVF, OML, VideoGyan, GroupM, Mindshare, Thoughtful Media, WebTV Asia etc.