Farm-to-face vegan-based skincare brand RAS raises $1.5M

RAS, a farm-to-face luxury skincare and personal care brand in India, has secured $1.5 million in pre-Series A funding from US-based impact VC firm Green Frontier Capital (GFC) and its existing investors.

The investment will be used to expand RAS’s product range, increase its workforce, and develop its offline EBOs while focusing on global expansion.

Founded and led by an all-female team of women entrepreneurs Shubhika Jain (CEO), her mother Sangeeta Jain (CRO) and her sister Suramya Jain (CMO), RAS is a niche, luxury direct-to-consumer (D2C) skincare and beauty brand.

RAS products are all vegan, all-natural, and plant-based, with non-toxic formulations. The brand’s ingredients are cultivated organically in its own farms or acquired from local farmers and manufacturers well-regarded for purity and freshness. The ingredients are researched and formulated in RAS’s in-house DSIR-approved R&D facility and manufactured in its government-approved facility before being packed and dispatched to customers.

RAS’s major distribution and sales channels include its own D2C website, Nykaa, and Amazon, along with other e-commerce partners such as Blinkit and Flipkart. The brand also supplies its products to luxury hotels, spas, and airlines, with Four Seasons, Grand Hyatt, Marriott, and Vistara among its happy customers.

RAS’s immediate goals are multi-dimensional. The team is working towards innovations in its product range that would deliver skin-care benefits with “wellness” as the central theme. The brand is also looking at focusing on offline EBOs along with global expansion to put Indian natural and scientific skincare products on the global map.

In a market flooded with French and Korean skincare brands, RAS is confident in building a new-age luxury skincare brand from India catering to a global audience and disrupting the $130 billion global skincare category, which is growing at a CAGR of 13%.