Car Blushh celebrates women in car washing to promote women empowerment

• Car Blushh is a startup offering auto care services at the doorstep for customers

When it comes to the treatment of women in the workplace, what was once an acceptable behavior and attitude for decades is now viewed as disgusting by current generations. With change in thinking, education and awareness, inappropriate remarks and behavior against women have now been replaced with opportunities and respect in many companies. The landscape has changed, and opportunities for women in the industry have increased. Leading women are taking center stage at several top companies in the automotive industries including car wash service.

Being a revolutionary concept in itself, Car Blushh remains unfettered in its visionary endeavour of providing jobs to female washers to promote women empowerment as one of its most sought in an entirely male dominated sector. Discerning the COVID-19, it emerges as a responsible company by creating job opportunities for car cleaners amid a backdrop of acute job losses during the pandemic.

Daily car cleaning is 99% unorganized sector, consisting primarily of local domestic help who are neither efficient nor fully equipped to do the work. Car Blushh is launched to provide the right approach required to organize and perform premium car care services to make daily driving a super hygienic and comfortable experience with complete auto care services.

Speaking on the occasion, Car Blushh Founder and CEO, Ruchhi Wadhwa said, “We saw how this pandemic hit employment, in the same way, these car washers also succumbed to it and lost their jobs. The company was therefore formed not only to employ these people but also to streamline the sector, creating a new experience for customers where hygiene is kept on top.”

It currently offers detailed car cleaning using waterless cleaning solutions along with daily sanitization and air check and has plans to soon roll out complete auto care services from maintenance to auto insurance. The startup brings integrated car care services to the doorstep for customers, making their experience hassle-free. It adopts technology to identify and address the problems of the customers.

Since its inception, Car Blushh has covered 45 societies and has more than 1350 happy customers. The company currently operates in Delhi/NCR and will be expanding in Gurgaon, Jaipur and Chandigarh soon, eventually making its space felt in Pan India.