Turbulent economic conditions, tighter regulatory norms and deeper concerns around cybercrime and data privacy are propelling greater investments in technology for compliance within corporate India, according to EY Forensic & Integrity Services and ACFE Mumbai Chapter’s survey titled, ’Reshaping the future of compliance with emerging technologies’. The survey highlights that cybercrime (58%), regulatory scrutiny (50%) and fraud risks (40%) are the predominant reasons for rapid technology adoption within compliance, risk and integrity frameworks. Further, 60% of the respondents plan to increase investments in forensic technology over the next one year, and 29% plan to invest over INR 10 crore to drive digital transformation over the next two years.

Arpinder Singh, Global Markets and India Leader, Forensic & Integrity Services, EY said, “Digital megatrends are disrupting business strategies, and impelling greater adoption of emerging technologies such as AI, RPA and blockchain. Moving from traditional rule-book methodologies of compliance management to building digitally powered compliance, risk and anti-fraud programs is more important than ever. The convergence of compliance and technology can be a strong catalyst for a sharper approach to risk mitigation, meeting regulatory expectations, enhancing the trust agenda and maximizing long term stakeholder value.”

Harshavardhan Godugula, Partner, Forensic & Integrity Services, EY added, “New forms of cyberattacks, privacy concerns and regulatory oversight are likely to keep increasing despite the myriad of security solutions. There has been greater pressure on businesses to better articulate the risks of not investing in digitally enabled solutions and its business value, in a way meaningful to the management. Emerging technologies should be considered as a core element in organizations business culture, and significant in board meeting agendas.”

EY Forensic & Integrity Services and ACFE Mumbai Chapter conducted a survey with over 100 senior compliance, legal and risk executives from Indian and multinational corporations. The report covers insights on how companies are adopting technology to mitigate risks, emerging trends in fraud, cybercrime and data privacy, and organizations’ digital readiness in the new normal. Key findings of the survey include:

Emerging technologies are driving organizational integrity

The digital shift within corporate India accelerated during the pandemic to maintain business continuity, manage operations and address risks. The survey states that apprehensions around data privacy compliance (66%), third party risks (57%) and employee fraud (32%) have increased over the last one year. Emerging technologies can be pivotal in addressing these threats and enhancing integrity. The survey outlines that 71% of the respondents stated early risk detection, 52% said improved response time in investigations and 40% said end-to-end compliance management as the main benefits of using forensic technology in compliance, risk and legal functions.

AI, RPA and blockchain expected to witness greater adoption

Organizations have been gradually leveraging technological tools and solutions for regulatory compliance and process improvements. AI (57%), cyber forensics (47%), RPA (42%) and blockchain (30%) are expected to be integrated deeply within the companies’ overall compliance and risk framework, covering audit, controls, governance and security. The inclination is high with 29% planning to invest over INR 10 crores to drive digital transformation over the next two years. But high costs (32%) and lack of a clear strategy, expertise, knowledge or talent (25%) may be potential deterrents in this journey.

Data privacy challenges and cyber breaches continue to ravage the industry

The use of unsecured websites, software exposures and lack of cyber awareness saw avalanche of incidents where cybercriminals exploited the vulnerabilities of remote working. As per the survey, concerns around data privacy (66%), and cybercrime and ransomware (53%) increased tremendously over the last one year. Over 40% also felt the biggest challenge in managing data protection and data privacy compliance was the limited understanding of relevant regulations in multiple jurisdictions; 50% did not have a Data Protection Officer in their organization. Worryingly, 40% stated they had a cyber breach in their organizations in the last one year and 50% did not have any cyber insurance.

The post Corporate India boosting investments in innovative technologies to manage growing risks, regulatory scrutiny: EY – ACFE Report appeared first on Startagist.

The pandemic taught companies of all sizes that customer responsiveness is critical not only for business success but first and foremost for survival. In the past year, organizations had to shift towards new business models to quickly adapt to new consumer behaviour. However, new data released today from Zendesk shows that although organizations in India recognise the importance of anticipating and adapting to customers’ needs, only 10% of enterprise business leaders and 19% of managers and admins in India have actually demonstrated having the minimum set of agility competencies that are needed to classify as “market leading”. 

Yet it can be difficult for businesses to understand where to start in their journey to agility. As organizations around the globe consider how to recover from more than a year of uncertainty, while preparing to be ready for any emerging trends in the future, Zendesk’s Agility in Action research explores how organizations can adopt an agile mindset. Top findings include:

• Offer more choice, more often: More than half (59%) of customers in India are more or much more likely to buy from a company that offers their preferred approach to service. However, many companies are still missing valuable opportunities to hear from their customers where they are. Only 37% of mid-market companies in India offer three or more channels to their customers, and that number drops to 31% for enterprise outfits.
• Put the voice of the customer first: Customer feedback can act as a warning sign for trouble ahead, or a crystal ball for future trends. Globally, agile leaders are 4.7x more likely to report customer metrics in real time, making it easier to use CX analytics to recognise and respond to these shifts.
• Be ready for change: Leaders are consistently more flexible about changes in how customer service agents work. In fact, 85% of companies in India offer work from anywhere arrangements and 74% offer alternate work schedules.
• The right tools for support:  To be ready for a landscape of ongoing change, companies are adopting a lean and flexible approach to both technology and its implementation. Globally, the‌ ‌main‌ ‌areas‌ ‌for‌ ‌investment‌ ‌identified‌ ‌are:‌ ‌expanding/adding‌ ‌business‌ ‌process‌ ‌automation‌ ‌(33%);‌ ‌investing‌ ‌in‌ ‌CX‌ ‌technology‌ ‌that‌ ‌easily‌ ‌adjusts‌ ‌to‌ ‌their‌ ‌needs‌ ‌(29%);‌ ‌and‌ ‌adding‌ ‌and/or‌ ‌expanding‌ ‌AI‌ ‌or‌ ‌machine‌ ‌learning‌ ‌capabilities‌ ‌(28%).‌

The research also revealed that businesses who have led in investing in the tools, process and culture for agility have seen positive returns. In particular:

• Agility is linked to cost and time savings: Agile businesses were better placed to reduce service costs in the past year. In fact, 68% of business leaders in India report that having high agility reduced their costs by 25%.
• Realising the potential for CX as a driver of revenue: Businesses are increasingly seeing the value of adapting to customer needs as the call centre takes on a new role. Nearly half (41%) of SMB business leaders view CX primarily as a revenue driver and 19% view it as a cost center. That number goes up for mid-market companies, with nearly two thirds (64%) of them viewing CX primarily as a revenue driver.

“In India, 93% of companies say COVID-19 sped up digital adoption. With hyper-digitalisation, organisations have no choice but to become agile to meet customer expectations and stay ahead of the curve,” said KT Prasad, MD & RVP, India and SAARC, Zendesk. “Customers today want simplicity and convenience despite the disruption caused by the pandemic. This is where agility bears fruits. Successful companies adopt a lean and flexible approach to change, be it tech adoption or its implementation. Investing in the right tools, removing knowledge gaps and rigid processes are all essential. Investing in agility goes beyond providing superior CX. It is a strategic investment for businesses.”

Zendesk’s customers in India include ITC Foods, Ola, 1MG, DevFactory, Dream11, Slice, Magicbricks.com, etc. For more information, including data and insights by region, industry and company size, get the full Agility in Action Report here, or test your own company’s agility with the interactive quiz here.

Methodology

To better understand how businesses are thinking about and becoming more agile, Zendesk surveyed 3,900 customers and 3,900 customer experience and customer service leaders, managers, and agents. We also analyzed top agility capability data from more than 90,000 Zendesk companies across 175 countries.

The post Zendesk Research Reveals: Customer Experience is a priority for 83% of managers in India appeared first on Startagist.

FY 20-21 saw irreparable loss both in lives and livelihoods among many, and agent banking network played a crucial role in ensuring relief disbursements reach the hands of the intended. Aadhaar ATM, which is the backbone for disbursing DBT to citizens, saw a huge surge across PayNearby retail stores, primarily led by increased adoption in rural, semi urban and tier 2 towns. The company reported AePS withdrawals worth Rs. 10,000 Crores in Q4 FY 2021 as against Rs. 7,650 Crores for the same quarter last year.

The overall value of AePS transactions in FY20-21 stood at approximately Rs. 40,000 Crore as against Rs. 31,500 Crore in FY19-20, thereby registering a Y-o-Y growth of 27%. In terms of volume, the company registered 18 crore (180 million) transactions in FY20-21 as against 12.5 crore (125 million) in FY19-20, registering a Y-o-Y growth of 46%. The growth all through FY20-21 included various relief funds disbursed by the Government to support citizens during the pandemic in addition to the normal ATM withdrawals that were assisted by the Agent network.

When the economic crisis intensified during the lockdown phase, the country witnessed a mass movement of the migrant community from metros to their respective hometowns. During this period, Domestic Money Transfer (DMT), or the amount of money sent home by migrant workers, saw a sharp decline of more than 85% in the first two months, and started picking up again by late July. With the advent of the unlock phase, remittance business saw a V shaped recovery and registered a growth of 106% and 100% in value and volume respectively vis-à-vis lockdown. The company reported a Gross Transactional Value of Rs. 12,000 Crores in its money remittance business for FY 20-21 with a gross monthly average of Rs. 1,300+ Crores in the last 6 months, similar to its run rate in the second half of FY 19-20.

Overall value of assisted digital transactions at PayNearby retail stores for Q4 FY2021 stood at Rs. 15,200 Crores as against Rs. 11,700 Crores for the same quarter last year, representing a growth of close to 30%. In addition to growth in AePS transactions, newer product categories like flexi savings instrument (Bachat Khata), COVID insurance, increase in digital payments offtake including mPOS, UPI QR, AadharPay and Payment Gateway services led to the growth. The company’s efforts to democratize digital services and make ecommerce, online education and online video streaming available to every citizen in the country also saw good acceptance among its retail partners and is one of the rising categories in its portfolio. EMI collection service for 33 leading FIs, NBFCs and Micro Finance companies came as a savior to many of these partners, whose customers wanted to pay EMIs but the collection teams couldn’t reach them during this pandemic. Cash collection for online delivery partners and EMI collection services witnessed 2x growth in FY 2021.

The total numbers of transactions stood at 7+ crore in Q4 FY2021 vis-à-vis 5 crore for the same period last year, thus registering a growth of over 45%. The company further stated that it served financial transactions worth Rs. 280 Crore ($40 million) on multiple days in FY 21, with an average of Rs. 150 Crore on a daily basis.

Speaking on the progress, Anand Kumar Bajaj, Founder, MD & CEO said, “Our assisted digital distribution services ensures low cost delivery of accessible banking services to every section of the society without discrimination. Tech savvy and oblivious segments both access our Agents for ATM withdrawals, digital payments, bike insurance, small value savings and booking travel tickets. The steep rise in volume and values across our platforms are a testimony to a burgeoning revolution within the digital banking ecosystem. The numbers are a clear reflection that real Bharat in tier-II cities and beyond are adopting digital services through their trusted local stores nearby. We need to port this local trust and layer it with the right tools, training and technology to universalize digital payments and digital banking in India.

At 50 Lakh app downloads and an annual transaction processing of ~Rs.54,000 Crores of digital financial services, we are still at the tip of the iceberg. There is a large unexplored, underserviced market which needs to be brought up the curve by simplifying high end technology for the bottom of the pyramid. We will continue to innovate every single day to ensure form factor agnostic digital payments and digital banking services reach the masses. As we yet again enter the second wave of the pandemic, it is critical to cement financial architecture to ensure seamless access to financial services in the hinterlands of the country.”

Anand further added, “We also feel extremely fortunate to be able to provide stable income opportunities for our Digital Pradhans. It has ensured families across the country had the means to sustain this economic turmoil. Our focus on our Digital Pradhan’s growth and sustainable livelihood will always remain a priority objective at PayNearby.”

The company represents the country’s largest retail merchant network today with more than 2 Crore customers serviced monthly.

PayNearby has played a significant role in driving digital financial services within the interiors of the country across 17,500+ PIN codes. It has bolstered easy, low-ticket transactions and created an all-inclusive acceptance framework for a less-cash India.

The company recently celebrated a new milestone with more than 5 million PayNearby app downloads by retailers. Besides enabling financial access and payment digitization at the last mile, the company has been empowering small merchants, SMEs and local businesses to adopt contactless payments and digitize themselves. The company also launched PayNearby app in 10 local languages for seamless communication across semi-urban and rural markets.

The post Amidst pandemic, PayNearby Aadhaar ATMs see a surge in withdrawals and crosses Rs. 40,000 Cr in FY 20-21 appeared first on Startagist.

The panel out forth varied views including how the global Real-Time Payments market size is projected to grow at a CAGR of 16.6% during 2021-2026 with over half a trillion real-time payments transactions to be processed over the next five years. Faster Payments Service in the UK, UPI in India, NPP in Australia, and TCH-RTP in the U.S. are live examples of Real Time Payments globally and some of these regions have witnessed a meteoric growth. In the last six months, financial institutions have turned to digital technology to deliver the value of Real-Time Payments.

Industry experts comprised Reed Luhtanen (Executive Director-US Faster Payments Council); Sony Aravind (Head-Digital Banking-South Indian Bank); Mitesh Agarwal (Customer Engineering Director- Google Cloud) and Mr. Sanjay Desai (Executive Vice President IT- HDFC Bank). Strategic inputs from leaders included in-depth granular understanding of The Growth Levers of the Digital Ecosystem : Banks, Fintechs & Social Payments.

Mindgate has been working with clients globally to keep pace and grow in the Real Time Payments segment. Our panel attempts to bring all the relevant players together to share their thoughts on this topic of relevance. According to George Sam, Co-Founder and Business Head at Mindgate Solutions, “Mindgate’s passion is to build new generation Digital & Real-Time payments platforms, through SIBOS 2020 we were able to showcase our solutions to various global industry players.”

Link to the conference: https://www.mindgate.in/sibos-2020/

About Mindgate:

Mindgate Solutions has been in the forefront of the payments revolution from its inception, an outlook which has made it a key global player in payments technology and transaction processing. From building new generation payment gateways to mobile-based collections and payments platforms like RTP & UPI, Mindgate has been the true leader in the space. At Mindgate we help our clients redraw the payment landscape through a value proposition of large scale, social payments, responsive to market demand and reduced cost of ownership. The outcome is a well-defined approach that propels their organization to acquire a significant market share of the digital transaction ecosystem.

The post Real-Time Payments Industry to witness double digits growth – Mindgate Solutions appeared first on Startagist.

The report says 70% of gamers feel that the time they spend gaming online has increased and changed as compared to the pre-lockdown period. Likewise, 68% observe that this surge has been particularly initiated under the influence of an increase in more disposal time at hand.

Though the rise in online gaming has impacted the crucial day-to-day routine for many people, it has also proven beneficial in several ways, the report. Considering the isolated conditions that the lockdown has forced upon all, more than half of the gamers reiterate that gaming provides relief and helps them feel positive and at other times, less depressed, said the paper released by WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India.

Titled ‘Online Gaming During COVID-19 Pandemic’, the report speaks about the impact that the pandemic has had on the online gaming scenario in India.

According to Heeru Dingra, CEO, WATConsult, “Content consumption patterns are in a constant state of evolution, moving in tandem with rapidly changing scenarios. Thus, to identify and understand the same, WATPapers was brought to life. To be released every month, these reports will decode current and on-going trends, providing some comprehensive insights. Just like our periodically published reports under Recogn, these too will be an invaluable resource for marketers, helping them demystify the ever-permutating consumer behaviour.” 

She further added, “Undoubtedly, the pandemic has made almost all industries witness changes and the same stands true when it comes to Online Gaming. People have suddenly found themselves in a unique position of having extra time on their hands, which has led to an increase in online gaming. But there are several other nuanced factors that come into play. The report aims to decipher these very factors in order to provide useful insights.”

WATPapers are monthly published short reports based on the primary research conducted by Recogn, the agency’s research division that provides consumer and business insights to the audience. It will be delving into the different aspects of the digital industry, consumer behaviour and more. Additionally, it also covers some relevant topics like Adoption of ‘Work from Home’ by Indians and Future of Education in India: Online Learning & Home Schooling.

The post Gaming provided relief during COVID lockdown, says new report appeared first on Startagist.

The aim behind the government’s action was to combat tax evasion, counterfeiting and corruption. The government claimed that eliminating large denominations would make it harder to hide large amounts of cash. The abrupt nature of the move and the prolonged cash shortages that followed created disruptions throughout the economy, threatening the economic output of the country. The move was heavily criticized as poorly planned and unfair, and was met with protests, litigation, and strikes.

As a result of demonetization and its adverse effects on the economy, The Asian Development Bank cut its growth estimate for India for the financial year ending March 31 to 7% from 7.4%. JP Morgan expects growth to decline by half a percent to 6.7%. The cascading effect of demonetization – drop in sales, layoffs (in sectors like construction, textiles & jewelry) have all taken a big hit on the economy. According to some estimates, the cost for merely swapping out the demonetized currency is around 1.28 trillion rupees, or about $19 billion.

But not everyone lost out, e-wallet firms such as Paytm, Oxigen and MobiKwik turned out to be lucky winners and they won big. As per government data, the number of daily transactions has shot up from 17 lakh (November 8, 2016) to 63 lakh (December 7, 2016), a growth of 271%.

Huffington Post: In a single master stroke, the government has attempted to tackle all three malaises plaguing the economy—a parallel economy, counterfeit currency and terror financing.

According to a study titled Indian m-Wallet Market, within 12 days of the announcement Paytm raked in over 7 million transactions worth Rs 120 crore a day and was doing more transactions than the combined average daily usage of credit and debit cards in India. Now that is some serious business gain, all thanks to demonetization.

A lot of people were thankful for e-wallet firms for helping them tide through the tough days post demonetization, and rightfully so, but they failed to see how with every transaction they were losing the value of their money. Let me explain this using an example:

Mr. X buys Rs. 10,000 worth of goods online and he pays for it using an e-wallet. When the payment gateway receives the money, its charges TDR (transaction discount rate), on an average it will be 2% + service tax on transaction value. So payment gateway takes Rs. 230 ((10000*2%)*(1+15%)) out of Rs. 10,000. In most cases, the company pays 50% (Rs. 115) of its payment charges to the bank and the rest (Rs. 9770) to merchant. Upon receiving payment, the merchant will supply material to Mr. X. When the merchants supplies the product, the cost incurred (Rs. 230) is charged to Mr. X (either directly or by decreasing the value of the product to Rs.9,770 instead of Rs.10,000). Here is a visual depiction of the above transaction:

If we calculate the TDR for a large number of transactions we find that after about 70 transactions, 80% of the initial amount is lost as transaction fee alone (and 90% is lost after 100 transactions). Cash, on the other hand, does not lose its value in transactions. So going cashless does comes with its inherent problems, costs that the average Indian may not be aware about.

Is going cashless completely secure?

Although going cashless does seem like the way forward, we need to stop & think if it is completely secure. In December, Paytm servers were down for 1-2 hours, affecting a very large number of transactions. Paytm, in an official communication has also admitted to some fraudulent Paytm users who were part of an online scam. United Payment Interface (launched by RBI) uses a double factor authentication and is considered more secure according to bankers.

The Wall Street Journal: The long-term effects of India’s demonetization gambit remain unclear, largely because no other major economy has attempted such an experiment except during a crisis. But with growth slowing and job losses rising, the short-term prognosis appears grim.

Some experts feel it is RBI’s inefficiency when people pay small amounts like 10/20/50 using e-wallets, the institution should have done more to distribute smaller denomination notes post-demonetization. e-wallets are similar to carrying a self-signed cheque, very vulnerable to fraudsters. India is far behind other nations when it comes to dealing with debit/credit card frauds, we can only hope it is in a better state for e-wallet hacking and frauds.

Another talking point among experts is ownership, the single largest shareholder of Paytm is Alibaba, the world’s largest e-commerce company that is based in China. Although the idea seems far-fetched there are some who believe that with some pressure, Alibaba could get access to consumer spending and behavior patterns from Paytm. In a world where information is power, this idea should not be taken lightly.

Demonetization may have its pros & cons, and we are all more or less aware of it, but the flip side of it and its boost to e-wallet companies makes for a great case study. Some of the issues that may arise can be addressed:

• The government can revise or enforce existing laws to ensure that parties outside the country (such as Alibaba) do not get access to sensitive data.
• Data security must be regulated by an independent government agency that must set the rules & guidelines and enforce them from time to time. There must be necessary protocols put in place for cases of consumer fraud and the agency must be bestowed with necessary powers to handle such incidents.
• The government can encourage the use of UPIs and use its low transaction fee as a selling point.
• The government must bring about regulation in the transaction rates charged by e-Wallet firms and need to reduce these rates drastically. According to reports, this digital payments market will soon touch 2,000 trillion by FY 2021-22, even a small percentage of this market will be quite substantial.

—

Image Credit: Pixabay

The author is Founder Director of SpingforthCap.com, a full service mid-market investment bank

The post Not everyone lost in demonetisation appeared first on Startagist.

Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts. The mobile proportion of internet use has increased rapidly, from 40% in 2012 to 68% in 2016, and they forecast it to reach 79% by 2018.

This first edition of the Mobile Advertising Forecasts looks at mobile advertising and mobile technology in 60 key countries around the world. It forecasts the rising amount of time consumers devote to mobile internet use, the spread of smartphones and tablets, and the growth of mobile adspend.

Spain, Hong Kong and China lead mobile internet consumption

The countries with the highest levels of mobile internet consumption are dispersed across Western Europe, Asia and North America. Mobile internet accounts for the highest proportion of total internet use in Spain, where they estimate it will account for 85% of internet use in 2016. Hong Kong comes second, with 79% of internet use being mobile, followed by China (76%) and the United States (74%). Italy and India come joint fifth, at 73% each.

By 2018, Zenith expect Hong Kong to have the highest mobile internet use, accounting for 89% of total internet use. China will be second with 87% and Spain third with 86%, followed by the United States and Italy at 83% each, and India at 82%.

Smartphone penetration increases 2.4 times between 2012 and 2016

The increase in mobile internet use is being driven by the rapid rise in the penetration of mobile devices. In 2012 just 23% of people in our 60 markets had a smartphone, and 4% had a tablet. Smartphone penetration has now reached 56%, and increase of 2.4 times over four years, and we forecast it to rise to 63% by 2018. Tablets are more of a luxury item and have not spread nearly so widely: they are owned by 15% of people in our 60 markets now, and Zenith expect them reach 17% penetration in 2018.

Smartphones are most common in Western Europe and Asia

The highest levels of smartphone penetration are concentrated in Western Europe and Asia. Zenith estimate that Ireland has the highest smartphone penetration this year, at 92%, followed by Singapore (91%), Spain (88%), Norway (86%) and South Korea (84%). We forecast Ireland to remain in first place in 2018, with 94% penetration, followed by Switzerland and Singapore at 92% each, and Norway and Taiwan at 91% each.

Tablet penetration varies extremely widely between markets. In 10 of our 60 markets tablets have penetration levels above 50%, and in another 10 they have penetration levels below 10%. Just 3% of people in China have tablets, which drags down the average substantially, since China accounts for 27% of the population in these 60 markets. In India, which accounts for another 26%, 6% of people have tablets. The highest level of tablet penetration is in Singapore (at 75%), and the lowest is in China and Thailand (3%).

Mobile advertising will overtake desktop advertising in 2017

60% of Internet advertising will be mobile in 2018

As stated in Zenith’s Advertising Expenditure Forecasts of September 2016, mobile advertising will overtake desktop advertising in 2017, increasing its share of global internet advertising to 52% from 44% this year. In 2018 they expect mobile advertising to account for 60% of all internet advertising. That year mobile advertising expenditure will total US$134bn, which is more than will be spent on newspaper, magazine, cinema and outdoor advertising put together.

Zenith expect mobile advertising to account for 60% of all internet advertising in 2018 . That year mobile advertising expenditure will total US$134bn, which is more than will be spent on newspaper, magazine, cinema and outdoor advertising put together.

What this means for advertisers

Zenith advises that all brands need to become mobile-first in their digital communication: all assets – from brand websites to video ads – should be built to deliver the best and most effective experiences on mobile devices. Advertisers also need to think about consumer mobility, not just mobile devices. During the day consumers shift their attention from tablet to desktop to smartphone, sometimes while watching TV, so advertisers need to build brand experiences that are coherent across screens and devices.

Zenith also recommends that advertisers consider the full mobile ecosystem, including smartwatches, activity trackers and other smart devices, when planning their communications. Consumers tend to use the more specialist devices on very specific occasions, giving advertisers the opportunity to target these moments of their life with precision.

‘Mobile devices are already the primary means of accessing the internet across the world,’ said Jonathan Barnard, Head of Forecasting at Zenith. ‘Countries in Western Europe, Asia and North America are leading the transition, but mobile technology is spreading rapidly everywhere. Next year mobile devices will become the main vehicle for internet advertising as well.’

Article Courtesy : Zenith Media

The post Internet use will be 75% of mobile in 2017- Zenith Forecast appeared first on Startagist.