From dance and music to acting, YouForrte is enabling a channel to allow one’s creativity to become their career choice. With an endeavour to emerge as a go-to platform for securing professional opportunities based on creative abilities, the company aims to provide a medium to attract, retain, develop and deploy talent in the entertainment industry.

Addressing the prevailing challenges this tech platform will enable seamless integration of skill-sets with add-on benefits of paid assignments. Looking forward to redefining representations across a spectrum of talents, the platform aims to emerge as a haven for multiple young riders looking to advance their portfolios through contemporary channels.

According to Mohit Kaushal, Founder & CEO, YouForrte, “Over the years we have been witnessing a huge gap in the demand v/s supply across the media and entertainment industry. Also, India offers a pool of talent waiting for the right opportunity to showcase their strength and creativity in this dynamic and aggressively evolving industry. Therefore, YouForrte is trying to facilitate a medium to showcase the hidden gems and will help transform the industry through this modernized digital intervention.”

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In an endeavour to reach every household, and make entertainment accessible to all, BollywoodLife.com platform has renewed its approach towards content presentation revamping page structures and content mix for multiple categories like video, celeb, movies etc. to provide content that’s easily searchable and is presented as per the user’s liking.

Commenting on the impressive growth, Zee Digital CEO Rohit Chadda said, “BollywoodLife.com has always strived to present engaging and original content for its users, and we are thrilled to see this kind of validation in the statistics. As a result of a well-integrated product and editorial strategy we’ve made content easy to search and easy to consume. Focus on original videos has increased our reach tremendously on social platforms helping build a strong brand.”

In the past year, the video channel of BollywoodLife.com has focussed on covering more exclusives roping in various celebrities which has helped in both increasing reach as well brand-building. Successful initiatives like BollywoodLife.com Awards 2021 have also fuelled the brand growth. With stars like Ranveer Singh, Sonu Sood, Mouni Roy, Sidharth Shukla, Shaheer Sheikh, Shivangi Joshi taking home trophies, the digital event was the No.1 trend on Twitter along with unprecedented fan engagement.

Rohit Chadda further said, “This figure of 20 million is just the start of more ambitious plans and strategies ahead. Our growth in Hindi has encouraged us to expand to more languages. We would soon be rolling out our language offerings which shall help us reach entertainment savvy audiences in other parts of the country as well.”

April 2021 also saw ZEE Digital cross 300 million MAUs for the first time. The growth of 4x in MAUs over the past 2 years has made it one of the fastest growing digital media companies of scale in the World.

Recently, ZEE Digital did the largest PWA launch for 13 of its national and regional news brands covering 9 languages to offer seamless news consumption experience to its users. Earlier this year, India.com launched its new mobile site to provide a more immersive experience to users which resulted in tremendous growth for the brand in terms of monthly active users.

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Over the last few weeks, the audience not only nominated but also voted for their favourites across 60 categories. Joining the audience to choose the best out of the best was an esteemed jury panel with celebrities like Gulshan Grover, Tarun Mansukhani, Urvashi Dholakia, Tina Datta, Vinay Sapru and Radhika Rao, Akshaye Rathi and Ramesh Bala. The gala digital awards show was hosted by everyone’s favourite ‘Bhabhi ji’, actress Saumya Tandon and witty RJ and actor Pritam Pyaare.

As a tribute to the powerhouse of talent and dance king, the late Sushant Singh Rajput, there were special dance performances on some of the most loved songs starring him.

With an endeavour to truly celebrate the world of entertainment like no other award show in the country, the ceremony culminated with a star-studded conclave featuring two-panel discussions. Celebrities like actresses Neetu Chandra, Aahana Kumra, Anupriya Goenka, Urvashi Dholakia, producer and actress Divya Khosla Kumar, producer, writer, director, Palki Malhotra, screenwriter Mayur Puri, senior trade analyst Ramesh Bala ,and film exhibitor and trade expert Akshaye Rathi came together to discuss the future of entertainment, the lessons learned in the OTT culture and the trends in content creation and consumption.

Commenting on the success of the awards, Mr. Rohit Chadda, CEO of Zee Digital said, “This year the response has been truly great and we would like to congratulate all the winners of BollywoodLife.com Awards2021whose work have been appreciated by their fans and the jury members”.

“Also, I would like to thank my entire team of Zee Digital, esteemed jury members, celebrity speakers, loving audience and all the deserving participants for making this edition a big success”, he adds.

The recorded version of the digital award ceremony can still be viewed on BollywoodLiBollywoodLife.com Awards 2021 Concludes With a Grand Award Showfe.com’s website and all its social media platforms along with Zee5.

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As an extension to the BollywoodLife.com Awards2021 ceremony, this grandeur conclave will be one of its kind digital-only initiatives that shall have two power packed panel discussions amongst some of the eminent film personalities and stalwarts from the entertainment industry. The virtual gala event will take place after the grand awards begins on March 26, 2021.

The first panel discussion will be on ‘Has Indian audience moved over its star obsession?’ and will be held between 10:30-11:00 am. The speakers for the session will be trade analyst- Ramesh Bala, actress-Neetu Chandra, all-rounder producer, director, and, actress- Divya Khosla Kumar, actresses- Ahana Kumar and Anupria Goenka.  The second discussion will be around ‘The OTT impact- The Future of cinema Halls and TV?’ from 12:15-12:45 pm and will be held among trade expert and film exhibiter- Akshaye Rathi, actress- Urvashi Dholakhia, producer, writer ,and, director- Palki Malhotra and screenwriter- Mayur Puri.

Mr. Rohit Chadda, CEO of Zee Digital commented, “We have received an overwhelming response for the nomination and voting phases from the BollywoodLife.com’s readers. This year we aim to make these digital-only awards a great success. We have not only increased the award categories but have also introduced a Conclave that shall touch upon the current scenario and most important developments taking place in the entertainment industry.”

 “We are thankful to all our readers, speakers, and, the eminent jury members for extending their support and joining us”, he adds.

The digital award ceremony will be telecasted live on 26^th March 2021 on BollywoodLife.com’s website and all its social media platforms along with zee5. The audience is spoilt for choice this time with six major categories and 60 subcategories to vote for actors, celebrities, and, influencers from the digital world.  The most-talked about categories include – Social Media King/Queen, Social Media Swag Star, Most Woke Celebrity, Most Awaited Social Media Debut, Troll Assassin of The Year, Fan-Friendly Star, etc.  Nominations were also filed for – Groundbreaking Creation of The Year, Best Original Content Creator, Best Comeback Show, etc.  

Some of the most famous personalities such as Amitabh Bhachan for Gulabo Sitabo, Rajkumar Rao for Ludo, Arshad Warsi for Asur, Sushmita Sen for Aarya, and, Pankaj Tripathi for Sacred Games Season 2 have been nominated this year. So it will be exhilarating to find out who wins and take the award home.

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Whether you are an individual interested in funny lip sync Dubmash video app or a busy corporate guy attending a video conference or virtual training session, you can’t do away with video when it comes to communication on the internet. Right from Youtube, Netflix, Periscope, Facebook Live, WhatsApp, Skype to Slideshare the list of video applications is endless.

Internet experts and digital communication specialists are vouching for video as the most effective communication medium. From startups to multi-national companies, a major share of their marketing budget is allotted for creating impressive explainer videos targeting both employees and prospective clients.

On this backdrop, here are the 10 incredible facts about the future of internet video:

1. Three-fourth of the internet traffic will be video-centric
2. Internet users consider Youtube as the second most popular search engine
3. Facebook to have over 8 billion video views per day
4. 80% of internet users recall a video advertisement they saw 30 days ago
5. Including the word ‘video’ in the email subject line boosts the open rate by 19%
6. When it comes to attention span, a higher proportion of viewers stick around to watch a 30-second online video, but they get distracted if the video duration is over 30-second
7. Videos improve Twitter engagement by 28%
8. By 2020, 7 trillion video footages are expected to be uploaded with mobile video increasing 11-fold, amounting to over 75% of the mobile data traffic
9. The surge in smartphone penetration has resulted in the popularity of mobile videos. The mobile videos uploaded on Youtube increase by 100% every year
10. Digital video is the new TV as Youtube alone reaching out to more viewers aged 18-49 years than any of the cable networks in the U.S

Internet videos are not a passing fad. Exciting new video features like live streaming videos, paid online video subscriptions, smartphone-based mobile gaming, virtual reality and augmented reality all put together will take the internet video viewing to the next level in the near future.

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