For content creators and techies, the internet has opened up new prospects and revenue streams. While many settle for a good-paying job, there are a few who hustle and chase their passion. Because the Covid-19 pandemic has disrupted human physical connectivity, many people have been compelled to look for alternate career opportunities that can be done remotely. As a result, the increased demand for creative content presents a huge monetization opportunity for content creators.

Content creators have gradually begun to experiment with material forms such as podcast-style talks, panel discussions, closed group networking, video and audio chats to provide more personalized content than before. User-generated platforms allow creators to create unique content and reach out to niche audiences who are all looking for similar material and a way to make money from home.

Listed down below 5 user-generated platforms that everyone can use to earn money and generate income in 2022:

Brilix

Brilix is the world’s first and largest learning-focused Social Media Community Platform, and has become a game-changer by helping educational content creators and learners to connect, learn and earn. Launched in 2021, Brilix aims to make Indian students and teachers self-sufficient by assisting them in finding a way to monetise their knowledge. The platform has adopted a flawless approach to building the learning community and a layer of educational creator economy backed by blockchain and tokenization. Since its inception, Brilix has evolved swiftly to become one of the top platforms offering educational content creators and learners infinite opportunities.

Plixxo

POPxo’s Plixxo is one of India’s largest influencer marketing networks, with over 26,000 influencers. It caters to influencers as well as brands.

Bloggers, YouTubers, celebrities, Instagram influencers, and campus influencers can all join up for paid campaigns through the site. Plixxo allows brands to ask thousands of influencers to participate in their marketing campaigns. In brief, Plixxo makes it easier for marketers to execute influencer campaigns. Plixxo is a platform for influencers that certifies their accounts, reach, and statistics.

Clubhouse

The Creator First accelerator programme at Clubhouse compensates users. Payments can be sent by any user, and the app will pay the author the full amount without taking a cut. Payments to Clubhouse creators are straightforward to send, making it extremely convenient for both producers and consumers. Clubhouse intends to expand its monetization alternatives in the future, with each one aimed at rewarding creators for their hard work and innovative ideas.

Momspresso

Momspresso is India’s largest user-generated content network for women, with a ten-year history. With the support of Influencers, Content Creators, and others, the platform is assisting companies in conceptualizing and launching digital campaigns while utilizing traffic on their social media platforms in ten different languages. It’s a bilingual content portal aimed towards today’s complex mothers. It’s a space for moms, brimming with the spirit of possibility. The carefully crafted information aids mothers not just in their roles as mothers, but also as wives, daughters, and, most importantly, as women!

Youtube

YouTube is an online video sharing network where users can share, upload, watch, and rate videos. The video aggregator has an advertising system that allows content creators to monetize their videos. Even in the midst of the Covid-19 outbreak, YouTube held out as the best platform for video makers to monetize their activities.

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Asia Innovations Group (AIG) today announced the fifth anniversary of its pioneering live social video app, Uplive. Celebratory competitions in the Uplive app will commemorate the occasion, marking Uplive’s industry innovations during the pandemic, as well as its continued dedication to supporting performers and creatives.

Uplive is a leader in the live social market and has increased its registered users by 90% from 121 million at the end of 2019 to 230 million in June 2021. It also increased its number of streamers by 100% from 9.5 million at the end of 2019 to 19 million in June 2021.

During pandemic lockdowns, Uplive introduced a platform for musicians to perform via live stream, meeting a unique need in the industry. Over the past year, live streaming musical performances have become the most popular content vertical on the app. Uplive’s annual online singing contest, Singing for the World, helped over 4,000 singers worldwide compete by producing new content and growing their fanbase even when in person concerts were cancelled.  The 2020 edition of Singing for the World featured Paula Abdul as a judge and mentor.

“This past year our team met the challenges of the pandemic head-on and provided innovative new features during a time of global isolation,” said Andy Tian, CEO of AIG. “I’m particularly proud of how the Uplive community empowered and supported streamers amidst a global economic crisis. This year, we celebrate more than Uplive’s fifth anniversary and tremendous growth; we celebrate the vibrant community that Uplive has become.”

Since its launch, Uplive has also empowered users around the world to earn an income while showcasing their talents. After Uplive opened Brazil as a new market during the pandemic,  Danilo, one of Brazil’s most popular hosts, has earned more than US$15,000 a month. He says he’s overjoyed by the opportunity Uplive gives him “to show myself to the world.”

Uplive hosted several impactful local market competitions for users this past year. Two of the most notable are Uplive Malaysia’s “Ramadan Melody Charity” competition and Uplive Vietnam’s “Uplive Cover Contest.” “Ramadan Melody Charity” was a singing competition that raised donations for UNICEF to provide clean water to impoverished communities, and “Uplive Cover Contest” allowed young talent in Vietnam to gain exposure and mentorship through Uplive’s community.

To celebrate this five-year milestone, Uplive is hosting an in-app celebration with large prize pools for users, as well as a number of social contests where users can win additional funds. On Instagram, a user can enter by commenting on an Uplive post and a total of 55 fans from different regions will be drawn at random to win in-app prizes.

About Asia Innovations Group

Asia Innovations Group (AIG) is a leading live social company with 410 million registered users located in over 150 regions worldwide. It has built a comprehensive and diverse portfolio as it seeks to achieve its mission of enriching people’s lives worldwide through innovative and enjoyable live social products, which foster meaningful human connection. In addition to Uplive, which allows video social hosts to broadcast to the world, and Lamour, the top dating app in global emerging markets, AIG owns SupreFans, a fan-centric live social app. It includes operations in 12 offices around the globe that integrate local live social knowledge to foster individual market development and penetration. Focusing on major emerging markets, AIG leverages its track record of innovation, cutting-edge technology, a scalable global infrastructure and global insights with local expertise to deliver user and shareholder value based on the most exciting growth opportunities in the live social marketplace.

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On World Youth Skills Day, Ms. Manjushree, IAS – the Mission Director, National Livelihood Mission in Karnataka initiated the Code Unnati’s registration drive for women participants from the grassroots to undergo various interventions. This includes continuous experiential training to build enterprise awareness, a development program imparting basic enterprise planning, and Community Cadres (Unnati Sakhi’s) mentorship and handholding support.

One of the major objectives of this initiative which is called Code Unnati is to impart digital literacy to women and youth from rural Karnataka. Digital literacy is one of the key 21st-century skills required to improve their employability. Owing to disruptions in offline learning, the project learning modules were digitalized to provide timely guidance to participants.

Code Unnati engages with academia, government institutions at the state and district level, incubation centers, civil societies, and other bodies to create a sustainable impact. Through the following initiatives the project will reach over 20,000 youth and 5,000 women in Bangalore Rural, Raichur, and Dakshin Kannada districts over the next three years:

• Imparting digital literacy, entrepreneurial skills, and digital financial education for women and youth 
• Connecting youth with government incubation centers and providing them with opportunities to participate in design thinking workshops, innovation challenges, and boot camps
• Women would be supported through community-level mentorship and handholding support to start or scale their micro-enterprises. The project will raise awareness about various vocations, industry and professional linkages, and employee volunteering.

More than 300 women are expected to initiate their own businesses in three years and enhance their income by an anticipated 10 percent within 18 months of the program’s initiation. Karnataka has been at the forefront of creating digital opportunities while nurturing one of the country’s most mature IT and start-up ecosystems. This initiative is further working towards strengthening the enabling ecosystem with a focus on skilling. 

It will also provide 15,000 students with 21st-century skills training coupled with Entrepreneurship Development Programmes in the target districts. These students will have opportunities to attend design thinking workshops, demos, digital skills championships leading to scholarships and employment opportunities. SAP will lead directly lead the strategic mentorship for all the initiatives.

Sindhu Gangadharan, SVP, and Managing Director, SAP Labs India, said, “Technology has enabled everyone to stay connected, especially during the pandemic. The demand for digital skills will increase and a plethora of entrepreneurial opportunities will emerge. Our mission of making the world run better and improving people’s lives well aligns with UNDP’s global goals. We are happy to see ourselves in the role of equipping women and youth in Karnataka to make them future-ready, and thus ensuring diversity and inclusion.”

Ms Nadia Rasheed, Deputy Resident Representative, UNDP India, said, “The COVID-19 pandemic has heightened many existing inequalities. Empowering women and youth to access sustainable livelihood opportunities is critical to ensuring an inclusive and sustainable recovery. With the Government of Karnataka and SAP, we intend to leverage our collective strengths to expand opportunities for young people and women and to help make communities more resilient.”

About SAP

SAP‘s strategy is to help every business run as an intelligent enterprise. As the market leader in enterprise application software, we help companies of all sizes and industries run at their best: 77% of the world’s transaction revenue touches a SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables more than 440,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives.

About UNDP

UNDP works across 170 countries and territories to eradicate poverty while protecting the planet. We help countries develop strong policies, skills, partnerships, and institutions to sustain their progress. UNDP has worked in India since 1951 in almost all areas of human development, from systems strengthening to inclusive growth and sustainable livelihoods and sustainable energy, environment, and resilience. UNDP’s programs continue to integrate a global vision for catalytic change with India’s national priorities. With over 30 projects on the ground in almost every state, today, it works to achieve the Sustainable Development Goals by transforming traditional models to do development differently.

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HyLyt, a patented product offers a unique value to both individuals and business alike. Leveraging digital technology, the app aims to systemise and categorise the enormous amount of data generated by users in each platform used by them and act as a single source for storing classified information in a highly protected way.

Rajat Singhania, Founder of SocioRac, HyLyt said,“Whenever you come up with a new idea, the fundamental question is ‘What’s new?’ A patent is granted to a product on the basis of ‘non-obviousness,’ which dictates that the product seeking a patent be different enough from similar existing products that a person with average skill and knowledge in the area would not be able to conceive of or make the product themselves easily. HyLyt is unique in its offering of managing data across platforms, with multiple search options and also keeping the security intact.”

“It is a feather in the cap of HyLyt to acquire the patent. Thus proving the uniqueness of the platform and the value addition that it can bring to businesses. HyLytaims to generate 2.5 billion man-hours of additional productive time by 2025 just by making search and storage optimisation. With other offerings like chat platforms, employee access synchronisation and multi-factor security authentication, we plan to transform the platform into a vibrant and special offering to all businesses at affordable cost,” Singhania added.

The platform, given its origin in India and superior technology, has attractedinvestments from Government of Gujarat for further research and development inmaking it one of the unique Made in India apps presented to the global audience.The global unified information management and collaboration platform offers multifilter info to customize views that helps toward business information supervision and decision making in real time without time lag and enable to operate through single click across multiple channels.

Rajat added, “The unique focus of HyLyt towards data management has evolved the platform in a most user-friendly way. The best feature of HyLyt is the secured communication, note making options and sharing at one place. One can share files (images, video and all others) up to 100MB in size. One can create and schedule meetings in app only, reducing your task of sharing meeting details. One of the best options on HyLyt is the ability to have password protected chats and ability to prevent others from sharing and forwarding your messages.”

RTE Voice connection and RTC Video conferencing feature, which means, one can have Video conferencing feature, Secured communication and note making feature at one place, make it a one of its kind application. Though, HyLyt is more concerned with data management, in order to enhance its service, it connects everything to users email id so that note making, sharing and management isn’t a herculean task. HyLyt actually gives you a unique way to organize and structure chats using tags to link them.

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Over the last few weeks, the audience not only nominated but also voted for their favourites across 60 categories. Joining the audience to choose the best out of the best was an esteemed jury panel with celebrities like Gulshan Grover, Tarun Mansukhani, Urvashi Dholakia, Tina Datta, Vinay Sapru and Radhika Rao, Akshaye Rathi and Ramesh Bala. The gala digital awards show was hosted by everyone’s favourite ‘Bhabhi ji’, actress Saumya Tandon and witty RJ and actor Pritam Pyaare.

As a tribute to the powerhouse of talent and dance king, the late Sushant Singh Rajput, there were special dance performances on some of the most loved songs starring him.

With an endeavour to truly celebrate the world of entertainment like no other award show in the country, the ceremony culminated with a star-studded conclave featuring two-panel discussions. Celebrities like actresses Neetu Chandra, Aahana Kumra, Anupriya Goenka, Urvashi Dholakia, producer and actress Divya Khosla Kumar, producer, writer, director, Palki Malhotra, screenwriter Mayur Puri, senior trade analyst Ramesh Bala ,and film exhibitor and trade expert Akshaye Rathi came together to discuss the future of entertainment, the lessons learned in the OTT culture and the trends in content creation and consumption.

Commenting on the success of the awards, Mr. Rohit Chadda, CEO of Zee Digital said, “This year the response has been truly great and we would like to congratulate all the winners of BollywoodLife.com Awards2021whose work have been appreciated by their fans and the jury members”.

“Also, I would like to thank my entire team of Zee Digital, esteemed jury members, celebrity speakers, loving audience and all the deserving participants for making this edition a big success”, he adds.

The recorded version of the digital award ceremony can still be viewed on BollywoodLiBollywoodLife.com Awards 2021 Concludes With a Grand Award Showfe.com’s website and all its social media platforms along with Zee5.

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As an extension to the BollywoodLife.com Awards2021 ceremony, this grandeur conclave will be one of its kind digital-only initiatives that shall have two power packed panel discussions amongst some of the eminent film personalities and stalwarts from the entertainment industry. The virtual gala event will take place after the grand awards begins on March 26, 2021.

The first panel discussion will be on ‘Has Indian audience moved over its star obsession?’ and will be held between 10:30-11:00 am. The speakers for the session will be trade analyst- Ramesh Bala, actress-Neetu Chandra, all-rounder producer, director, and, actress- Divya Khosla Kumar, actresses- Ahana Kumar and Anupria Goenka.  The second discussion will be around ‘The OTT impact- The Future of cinema Halls and TV?’ from 12:15-12:45 pm and will be held among trade expert and film exhibiter- Akshaye Rathi, actress- Urvashi Dholakhia, producer, writer ,and, director- Palki Malhotra and screenwriter- Mayur Puri.

Mr. Rohit Chadda, CEO of Zee Digital commented, “We have received an overwhelming response for the nomination and voting phases from the BollywoodLife.com’s readers. This year we aim to make these digital-only awards a great success. We have not only increased the award categories but have also introduced a Conclave that shall touch upon the current scenario and most important developments taking place in the entertainment industry.”

 “We are thankful to all our readers, speakers, and, the eminent jury members for extending their support and joining us”, he adds.

The digital award ceremony will be telecasted live on 26^th March 2021 on BollywoodLife.com’s website and all its social media platforms along with zee5. The audience is spoilt for choice this time with six major categories and 60 subcategories to vote for actors, celebrities, and, influencers from the digital world.  The most-talked about categories include – Social Media King/Queen, Social Media Swag Star, Most Woke Celebrity, Most Awaited Social Media Debut, Troll Assassin of The Year, Fan-Friendly Star, etc.  Nominations were also filed for – Groundbreaking Creation of The Year, Best Original Content Creator, Best Comeback Show, etc.  

Some of the most famous personalities such as Amitabh Bhachan for Gulabo Sitabo, Rajkumar Rao for Ludo, Arshad Warsi for Asur, Sushmita Sen for Aarya, and, Pankaj Tripathi for Sacred Games Season 2 have been nominated this year. So it will be exhilarating to find out who wins and take the award home.

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What is OTT?

OTT (Over the Top) services refer to any type of streaming video or media content that allows viewers to access movies or TV shows by sending the media content directly through the Internet. An OTT platform provides an application-based service that streams content directly to the user’s device through traditional content delivery channels via the Internet.

The Drawbacks of the TV systems

The traditional model of the TV system does not give flexibility to the consumer to view their favorite TV show or movies whereas OTT platforms provide this feature. An OTT platform consumer can choose their favorite TV show or cinema with the range of connected devices separately. OTT Platform support wide range modes of access regardless of platforms like mobile, smart TV, SET-top box, etc. So Internet plays a vital role in the OTT module as content of the OTT reaches viewers through it.  TV operators are facing a big challenge on how a customer will get the best viewing experience to their OTT platforms.

Why OTT platforms get more popularity?

Many factors have gone into making OTT extremely popular with the public.

• Consumer can choose different package as per their needs.
• Premium content come into different OTT platforms
•  Large variety modes of access:  Through Internet-connected consumers can access OTT content devices such as
• phones (including Android, iOS, and Windows-type mobile devices),
• smart TVs (such as Google TV),
• set-top boxes (such as Apple TV, Fire TV),
• gaming consoles (such as the PlayStation 4  and Xbox One),
•  Tablets and Desktop and Laptop computers.
• OTT provides content using data-driven approach by using they can observe how much engagement happening with respect to content.

List of some Top OTT platforms in India:

• Amazon Prime Video
• Netflix
• Disney+ Hotstar
• Voot
• ZEE5
• Sony LIV
• MX Player
• ALT Balaji

What Difficulty currently facing by the OTT?

The biggest challenge facing content delivery based on the OTT platform is distribution. For example, delivery through OTT platforms requires users to have TVs connected to the internet, which means replacing traditional TVs with newer TVs with internet.

Conclusion

However, the growing adoption of OTT viewing shows those users ultimately see it as a small price to pay for the convenience and affordability it offers in the long run, especially among younger people. As the Indian market has a bright future in the entertainment industry, the OTT platforms will be alternative for consumers if they provide good quality content.

Photo by freestocks.org from Pexels

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Yahoo Inc, which disclosed two massive data breaches last year, said on Wednesday that about 32 million user accounts were accessed by intruders in the last two years using forged cookies.

The company said some of the latest intrusions can be connected to the “same state-sponsored actor believed to be responsible for the 2014 breach”, in which at least 500 million accounts were affected.

“Based on the investigation, we believe an unauthorized third party accessed the company’s proprietary code to learn how to forge certain cookies,” Yahoo said in its latest annual filing.

These cookies have been invalidated so they cannot be used to access user accounts, the company said.

Forged cookies allow an intruder to access a user’s account without a password.

Yahoo also said in December that data from more than 1 billion user accounts was compromised in August 2013, making it the largest breach in history.

The company said on Wednesday that it would not award Chief Executive Marissa Mayer a cash bonus for 2016, following the independent committee’s findings related to the 2014 security incident.

Mayer has also offered to forgo any 2017 annual equity award as the breaches occurred during her tenure, Yahoo said.

Last month, Verizon Communications Inc, which is in the process of buying Yahoo’s core assets, lowered its original offer by $350 million to $4.48 billion.

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Whether you are an individual interested in funny lip sync Dubmash video app or a busy corporate guy attending a video conference or virtual training session, you can’t do away with video when it comes to communication on the internet. Right from Youtube, Netflix, Periscope, Facebook Live, WhatsApp, Skype to Slideshare the list of video applications is endless.

Internet experts and digital communication specialists are vouching for video as the most effective communication medium. From startups to multi-national companies, a major share of their marketing budget is allotted for creating impressive explainer videos targeting both employees and prospective clients.

On this backdrop, here are the 10 incredible facts about the future of internet video:

1. Three-fourth of the internet traffic will be video-centric
2. Internet users consider Youtube as the second most popular search engine
3. Facebook to have over 8 billion video views per day
4. 80% of internet users recall a video advertisement they saw 30 days ago
5. Including the word ‘video’ in the email subject line boosts the open rate by 19%
6. When it comes to attention span, a higher proportion of viewers stick around to watch a 30-second online video, but they get distracted if the video duration is over 30-second
7. Videos improve Twitter engagement by 28%
8. By 2020, 7 trillion video footages are expected to be uploaded with mobile video increasing 11-fold, amounting to over 75% of the mobile data traffic
9. The surge in smartphone penetration has resulted in the popularity of mobile videos. The mobile videos uploaded on Youtube increase by 100% every year
10. Digital video is the new TV as Youtube alone reaching out to more viewers aged 18-49 years than any of the cable networks in the U.S

Internet videos are not a passing fad. Exciting new video features like live streaming videos, paid online video subscriptions, smartphone-based mobile gaming, virtual reality and augmented reality all put together will take the internet video viewing to the next level in the near future.

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