Leveraging data from the international Cybernomics 101 study, the report assesses how challenges relating to security policies, management support, third-party access, and supply chains can undermine a company’s ability to withstand and respond to cyberattacks. Only 43% of surveyed organizations expressed confidence in their ability to address cyber threats.

The report identifies inconsistent security policies as a major hurdle, particularly for smaller businesses. Nearly half (49%) of smaller companies surveyed struggle to implement consistent security measures like authentication and access controls across their entire organization.

Over a third (35%) of smaller businesses surveyed believe senior management underestimates the significance of cyberattacks. Additionally, larger companies grapple with resource limitations, citing budget (38%) and a lack of skilled cybersecurity professionals (35%) as key challenges.

The report also raises concerns about supply chain security. Many organizations lack adequate control and visibility into the security practices of third-party vendors who may have access to sensitive data. This exposes the entire organization to potential breaches through the supply chain.

“For many businesses today, a security incident of some kind is almost inevitable,” said Siroui Mushegian, CIO of Barracuda Networks. “What matters is how you prepare for, withstand, respond to, and recover from the incident. This is cyber resilience. Advanced, defense-in-depth security solutions will take you most of the way there, but success also depends on security governance — the policies and programs, leadership, and more that enable you to manage risk. When NIST updated its benchmark cybersecurity framework earlier this year, it added security governance as a strategic priority.”

The report offers practical templates to help organizations manage cyber risk and map where they are in their journey toward cyber resilience. The cyber resilience checklist draws on the latest iteration of the U.S. National Institute of Standards and Technologies (NIST) Cybersecurity Framework and can be freely downloaded and printed from the Barracuda website.

Resources:

Get a copy of the report: https://www.barracuda.com/reports/cyber-resilience-report

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According to data presented by AltIndex.com, the annual growth rate in the NFT market is expected to drop to only 2.6% by 2028. Global NFT sales have been on a downward trajectory since the 2022 crypto winter.

According to NonFungible data, total NFT sales recorded on the Ethereum, Ronin, and Flow blockchains generated an aggregated value of $245 million on March 20, practically one-third of the value seen on the same date last year, while the total number of sales plunged from nearly 200,000 to only 52,000.

Despite the overall downturn, revenue in NFT marketplaces, the primary platform for NFT trading and investment, is expected to show double-digit growth, albeit at a much slower pace than previous years.

According to a Statista survey, NFT marketplaces will gross $2.37 billion in 2024, 41% more than last year. Although 41% is a high figure, this is only half the growth rate seen last year and almost 1000 times less than the growth rate reported in 2021, the record year for global NFT sales.

Statista expects the market to continue losing its momentum in the following years. In 2025, the revenues of NFT marketplaces are forecasted to increase by 21% to $2.87 billion, only half the growth projected for this year. Statistics show that 2026 will bring less than 10% annual growth in the NFT space. Although the revenue of NFT marketplaces will increase to $3.36 billion by 2028, the annual growth rate is expected to drop to only 2.6%, or thirty times less than last year.

One of the reasons for such a poor market projection is the constantly falling number of active NFT wallets and people willing to invest in NFTs.

Last week, the NFT market counted around 25,700 active wallets, or 72% less than in March last year, according to NonFungible data. The number of unique buyers plunged by 78% in this period, falling from over 63.100 a year ago to 13,500 last week. Statistics also show the NFT market counted 15,200 unique sellers last week, or 67% less than in the same month a year ago.

A higher number of sellers indicates more supply than demand in the NFT space, which may cause NFT owners to lower their pricing, resulting in a further drop in NFT market value.

The full story and statistics can be found here: 

https://altindex.com/news/nft-losing-momentum

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According to Forbes, the industrial sector is the third best sector to invest in 2024, behind AI and the healthcare industry. It is due to its critical role in the global economy and its ongoing transformation with technologies like automation, robotics, and Internet of Things (IoT).

The Crunchbase data show the companies and startups in the industrial sector have raised $15.2 billion in funding rounds year-to-date, 80% more than in Q1 2023 and the highest quarterly figure in the market`s history. Statistics also show that, while the total funding amount increased, the number of funding rounds dropped, showing startups managed to raise more fresh capital in fewer funding rounds. Since the beginning of the year, these companies saw 14 VC investments, down from 26 in Q1 2023.

The Q1 funding amount in the industrial sector is even more impressive when compared to other top markets for VC investments. Statistics show industrial companies and startups have drawn 30% more fresh capital to finance their businesses than AI startups. Since the beginning of the year, companies working in the artificial intelligence space raised $11.6 billion, or $5 billion less than in the same period a year ago.

Healthcare startups are also far behind when it comes to VC funding activity. Over the past three months, companies in the healthcare industry raised $7 billion in funding rounds, or twice less than the industrial companies.

With $15.2 billion of fresh capital poured into the industrial sector year-to-date, the cumulative funding amount in this market jumped to $122.1 billion. Interestingly, more than half of that value was raised in the past two years.

Statistics also show that despite leading the chart of the most funded markets in 2024, the industrial sector loses the race with AI and healthcare companies when talking about cumulative funding. AI companies have raised over $355 billion, nearly three times more than startups from the industrial sector. Healthcare companies have also raised much more money, or over $229 billion so far.

The full story and statistics can be found here: https://altindex.com/news/industrial-sector-leads-vc-funding

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According to data presented by Stocklytics.com, government internet shutdowns have cost the global economy more than $50 billion since 2019. In 2023, these shutdowns affected almost 750 million people worldwide and cost the global economy over $9.1 billion.

The Top10VPN data show that since 2019, nearly 600 major internet shutdowns across the globe, totalling more than 205,000 hours of disruptions.

Analyzed by year, 2019 saw the highest number of internet blockages, 134 lasting more than 19,200 hours. Statistics show 2022 remains the absolute record year in terms of total economic cost. That year alone, internet blockages cost the world economy a shocking $24.6 billion. That means almost half the five-year cost of internet blockages and shutdowns happened that year.

Still, 2023 saw the longest total duration of internet blockages. Although the total economic cost of government-caused internet shutdowns dropped by 60% to $9.1 billion, last year saw more than 79,000 hours of internet disruptions, the highest number in the past five years.

Analyzed by geography, Russia is undoubtedly the most affected nation by government-caused internet blockages and shutdowns. In 2023 alone, the total cost of internet and social media blockages in the country hit over $4 billion, while the five-year figures climb to over $25 billion, or half the world`s total in this period.

The Top10VPN data also showed that X, formerly Twitter, is generally the most blocked social media platform, suffering more than 10,600 hours of deliberate disruption in 2023, 26% more than TikTok and 18% more than Instagram.

Also, over half of all government internet outages last year were associated with additional human rights abuses, most frequently restricting freedom of assembly.

The full story and statistics can be found here:  https://stocklytics.com/content/the-world-economy-has-lost-over-50-billion-due-to-internet-shutdowns-in-the-past-five-years/

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Generative AI’s Skyrocketing Growth:

Data from AltIndex.com reveals that the generative AI market is projected to become a formidable $100 billion industry by 2026. This forecast underscores the immense growth potential of generative AI, marking a significant evolution from its modest beginnings.

OpenAI’s ChatGPT: A Turning Point:

The release of OpenAI’s ChatGPT marked a watershed moment for the global AI industry. ChatGPT, the fastest-growing app in history, garnered 100 million users within two months, propelling artificial intelligence into the forefront of technology narratives in 2023. While ChatGPT stands out as a prime example of generative AI, other tools like Character.ai, DeepL, Quillbot, Midjourney, and Capcut have also gained widespread popularity, contributing to the market’s exponential growth.

Market Size Surge:

Between 2020 and 2023, the market size of generative AI experienced an extraordinary surge of 690%, soaring from $5.7 billion to an impressive $44.9 billion. This indicates a consistent doubling in market size over the past three years, with annual growth rates fluctuating between 93% and 106%.

Projected Growth and Market Dominance:

Although Statista predicts a slowdown in the annual growth rate in 2024, the overall market value is anticipated to soar by 48.4%, reaching $66.6 billion. The robust double-digit growth is expected to persist, culminating in a staggering $100 billion market valuation by 2026, reflecting a remarkable 65% increase in just two years. By 2030, this figure is anticipated to surpass $207 billion.

Global Landscape:

In global comparison, the United States is projected to retain its status as the largest generative AI market, expected to reach $37.3 billion in value by 2026, representing a 60% increase from the current year. China, the second-largest market globally, is set to experience a substantial growth of 72%, reaching a valuation of $14.7 billion in the next two years. The German generative AI market follows closely with a projected 60% two-year increase, reaching a valuation of $4.5 billion by 2026.

Generative AI’s Share in the AI Industry:

The escalating demand for generative AI tools positions it as a significant revenue stream within the AI industry. Statista anticipates that generative AI will constitute 24% of the total market value by 2026, up from 20% in the current year.

User Growth and Market Expansion:

Generative AI tools, including ChatGPT, Character.ai, DeepL, Quillbot, Midjourney, and Capcut, have played a pivotal role in the exponential growth of AI users. In 2023, approximately 254 million people utilized AI tools, marking a 2.5-fold increase from 2020. With an annual increase of roughly 60 million users, the entire market is projected to surpass half a billion users by 2027.

The full story and statistics can be found here:  https://altindex.com/news/generative-ai-billion-industry

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• Restorative care (~USD 5 billion market): recovery from critical health conditions, mostly after a complex surgery or procedure
• Geriatric care (~USD 5 billion market): medical care to optimize functioning in elderly people, covering both services and products
• Pain Relief (USD 3-4 billion market): physiotherapy-led care in non-critical conditions such as arthritis, injuries and lifestyle related pains

In-line with WHO’s definition of rehab as a set of interventions designed to optimize functioning and reduce disability in individuals with health conditions in interaction with their environment.

As per Redseer estimates, 35-40% of the physical rehab spend in India is concentrated in the top 10 cities. The report projects that this market will grow at a CAGR of 15.5% in the next 5 years to reach USD 35 Billion by FY2028, primarily led by the increase in rehab adoption – lack of awareness, sparse availability and limited capabilities of rehab providers are currently restricting the usage of rehab, despite the strong need in certain health conditions.

Physical Rehab – An attractive business proposition

The report notes that in addition to being a large opportunity, physical rehab has an attractive business potential. This is indicated by the healthy gross margins of rehab providers and impressive consumer lifetime value across the major segments. For example, in case of restorative rehab (which is ~28% of the market), a consumer typically uses it once in a lifetime, but spends USD 650-700 (~INR 50k) for a rehab treatment lasting 12 days. Further, the restorative rehab provider makes 50-55% gross margins of this spend by consumers.

The Growing Need for Rehab Tech

It is further highlighted that majority of rehab is currently provided by hospitals and local unorganized players – hospitals dominate the critical restorative rehab segment and local providers lead the non-critical geriatric & pain-relief segments. However, both of them aren’t able to aptly serve the consumer needs. Despite providing a standard service, consumers find rehab at hospitals to be expensive and lacking a recovery-focused environment. And, while local players are more affordable, they lack the basic quality & professionalism in service and have limited ability to address complex situations. This has created a strong need for specialized players in the rehab market, who solve these problems, enabled by a clear focus on creating high quality outcomes for consumers. “Elders are consuming more technology, are using tech devices, buying online, and want more safety, more healthcare, and more engagement than ever before”, says Mr. Saumyajit Roy, CEO, Emoha.

Thus, consumers’ latent needs related to the ease of availing rehab (e.g. booking, customization, care plan management, remote monitoring etc.) have also become relevant in the recent times. Specialized players possess the ability to address these needs via use of technology, which provides them with a further edge above the traditional hospitals & local rehab providers.

Rehab is rapidly evolving and today transition care centers and out of hospital care providers can address a wide range of patient requirements from basic to complex or critical care. Rehab tech providers are adopting digital and virtual care technologies and integrating these with physical care set ups to ​provide high quality ​services in this space, says Vivek Srivastava, Co-Founder and CEO, HCAH India.

The report also classifies the specialized players based on the extent of rehab segment coverage, at-home and at-center rehab capabilities and the degree of tech enablement. “Specialized rehab providers with wide segment coverage have access to a larger TAM and potential to create a stronger brand in the rehab space among both consumers and doctors. Also, having center-based rehab capability is a strong moat, given certain key health conditions (especially in restorative care), require patients to undergo rehab at centers. Moreover, players with a stronger tech enablement are better placed to thrive in the market, as they can address the consumers’ latent needs, which will become crucial in the future years.”, said Kushal Bhatnagar, Engagement Manager at Redseer. The report concludes that in order to scale in this market, specialized players need to have strong control over training & onboarding of their medical staff, as they hold the key to the quality of consumers’ experience. Further, it is crucial to win doctors’ trust and develop perpetual relationship with them. Moreover, it is recommended that these players target the right health conditions, where specialized play can create a meaningful difference over the traditional rehab providers (e.g. conditions that require a longer rehab or demand complex supervision). All of this boils down to the strength of healthcare expertise that these players are able to develop.

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The Indian shipping industry has experienced tremendous volatility over the past couple of years, adversely influencing international trade by causing multiple problems, such as equipment shortages, shipment delays, and inefficient dealing with cargo movements. To overcome these problems, approximately 59% of respondents said that digitisation is integral to addressing the challenges in the industry. 

Interestingly, as per the report, while complete digitisation in the supply chain and logistics industry was preferred by the majority of participants, in contrast, about 57% also stated that along with the digitised interface, they would also prefer some human intervention in grievance redressal. 

According to the survey findings, over 70% of MSMEs intend to ship goods using digital freight forwarding compared to 30% who prefer traditional counterparts. This survey was conducted among 440 businesses dealing in export and import from India. The surveyors included exporters, importers, and service providers.

As the global supply chain is evolving at a never-before rate with increased technological penetration and technical advances, there has been an increased need for a holistic focus on end-to-end digitisation and service integration in the industry. The findings of the report and the recent National Logistics Policy both showcase the importance of digitisation for the efficient cross-border movement of goods.

In a multicultural country like India, having a wide variety of linguistic barriers, it was surprising that only 10% of the total cohort felt the need for local language support from the service providers. The far larger number unanimously chose their comfort language of operations as English.

The report also highlighted that most businesses witnessed a significant rise in customer satisfaction followed by a growth in revenue and a reduction in costs.  Even as the world is racing back towards post-pandemic normalcy, container and equipment shortage was the most faced challenge, followed by excessive paperwork and lack of real-time tracking, as the key challenges faced by the EXIM community in the past year. 

Even after the constant efforts of the government to strengthen internet penetration and digital education to the last mile users, 32% were unaware of digital freight forwarding as a service. In comparison, 14% complained of a lack of internet access. 

Commenting on the release, Mr. Sanjay Bhatia, Cofounder & CEO of Freightwalla, said, “Logistical industry in India has always been traditionally driven. However, the ushering of the digitisation wave and the introduction of technology in this sector globally disrupted the industry. This survey emphasised understanding stakeholders’ views on digital awareness and adoption. 

It showcases how the mindset of  Indian logistical players and manufacturers is changing towards embracing technology, even in rural areas, as they are willing to unlearn conventional practices while upskilling themselves with the latest technology. We are excited by such enthusiasm we have witnessed for digitisation and strongly believe that this is the unveiling of the new era of Atmanhirbhar and Digital Bharat. 

To further strengthen this sentiment and build India’s image as the logistical hub of the world, we welcome our Prime Minister’s efforts through PMGS-NMP(PM GatiShakti National Master Plan) and National Logistics Policy. These initiatives would be a giant leap in creating a truly inclusive and integrated logistical ecosystem.”

Freightwalla, as a digital service provider, aims to bring transparency and visibility to the shipping and logistics sector, modernise the operations across the supply chain and contribute to the government’s ease of doing business in India. To provide end-to-end digitised services catering to all freight needs and help the industry with real-time tracking and predictive analysis, Freightwalla launched AI-powered Tracking as a Service in 2021. 

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While majority of the millennials have grown to become more cautious towards finances amid the pandemic, the report also highlighted the progression of saving and insurance awareness among the cohort. While 52% of the respondents said they have scaled up their savings, 35% have purchased comprehensive health and life insurance plans whereas the rest 13% have committed to more extensive investment programs.

The pandemic coupled with ‘work from home’ culture has also triggered health consciousness among Indian millennials. The MMI report stated that more than 71% millennials, have grown more health conscious amid the pandemic. In their pursuit for a healthier life, a huge chunk of the cohort have switched to new lifestyle changes. 54% respondents said they now prefer eating home-made healthy food, 28% have adapted to regular walks or some form of daily exercise. 11% of respondents said they have adopted yoga and meditation, rest 7% have registered at a nearby gym.

When prodded about eating out at restaurants, more than 52% of the respondents said that even if they eat outside, they would prefer restaurants that observe health, safety and social distancing norms. 22% said they have got habituated to ordering food online and prefer it that way as they can enjoy it from the comfort of their home, while observing the necessary safety norms. Whereas 26% of the respondents continue to be cautious and have been avoiding eating outside at all.

After almost two years of uncertainties and travel ban, the report showcased huge pent up demand among millennials for availing a getaway vacation. More than 56% of the respondents stated they are planning a vacation early this year as soon as the current surge in the Covid-19 cases eases out. In terms of travel destination preferences, 71% stated they were heading for a domestic destination, 9% preferred an international destination while 20% respondents hadn’t yet made up their mind.

Showcasing a clear shift in millennial shopping behaviour altered by the pandemic, the report stated that 38% of the respondents have permanently shifted to shopping online as they now prefer it that way. While 17% still favoured the idea of physical shopping, 45% preferred a mix of both depending on what they wanted to buy. 

When asked about going back to work in the post-pandemic order, 68% of the respondents stated that they are more than eager to get back to the physical world and operate from their offices. While 15% preferred to continue with the work from home (WFH) practice and the rest 17% stated they favoured a hybrid model of functioning whilst visiting office once or twice a week.

V Raman Kumar, Founder Chairman, CASHe said, “The Covid-19 pandemic has radically altered our everyday behaviour, perhaps forever. However despite the challenges and economic upheavals witnessed in the last two years, millennials have proven themselves as the most resilient generation. Millennials who also represent the country’s largest workforce have showcased the grit and resolve to bounce back and kick-start the economy. Their unwavering “can do” spirit is what has put them at the global centre stage while showcasing India as the largest millennial market to lure in brands across the globe. They are not just aspirational, but are a very responsible cohort seeking to reimagine old orders. Millennials have the potential to redefine India’s investment & consumption story, which will play a critical role in shaping our country’s economy in the post-pandemic era.”

The pan-India survey was conducted by CASHe among more than 30k customers. More than 65% of the responses were received from the metro markets of Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Ahmedabad, Pune and Chennai while the rest 35% were received from other tier-II and III towns

CASHe is an AI-based, credit-led, non-bank, mobile-first financial wellness platform focussed on making financial inclusion possible by serving the underserved digital cohort in India. The company is driven by its laser focus to unlock opportunities for everyday people by making financial inclusion and accessibility possible using its cutting-edge algorithms and cloud-based credit decision systems.  CASHe is a first of its kind origination, lending, distribution and investing platform democratising access to credit for millennials & Gen Z in India.  

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The pandemic taught companies of all sizes that customer responsiveness is critical not only for business success but first and foremost for survival. In the past year, organizations had to shift towards new business models to quickly adapt to new consumer behaviour. However, new data released today from Zendesk shows that although organizations in India recognise the importance of anticipating and adapting to customers’ needs, only 10% of enterprise business leaders and 19% of managers and admins in India have actually demonstrated having the minimum set of agility competencies that are needed to classify as “market leading”. 

Yet it can be difficult for businesses to understand where to start in their journey to agility. As organizations around the globe consider how to recover from more than a year of uncertainty, while preparing to be ready for any emerging trends in the future, Zendesk’s Agility in Action research explores how organizations can adopt an agile mindset. Top findings include:

• Offer more choice, more often: More than half (59%) of customers in India are more or much more likely to buy from a company that offers their preferred approach to service. However, many companies are still missing valuable opportunities to hear from their customers where they are. Only 37% of mid-market companies in India offer three or more channels to their customers, and that number drops to 31% for enterprise outfits.
• Put the voice of the customer first: Customer feedback can act as a warning sign for trouble ahead, or a crystal ball for future trends. Globally, agile leaders are 4.7x more likely to report customer metrics in real time, making it easier to use CX analytics to recognise and respond to these shifts.
• Be ready for change: Leaders are consistently more flexible about changes in how customer service agents work. In fact, 85% of companies in India offer work from anywhere arrangements and 74% offer alternate work schedules.
• The right tools for support:  To be ready for a landscape of ongoing change, companies are adopting a lean and flexible approach to both technology and its implementation. Globally, the‌ ‌main‌ ‌areas‌ ‌for‌ ‌investment‌ ‌identified‌ ‌are:‌ ‌expanding/adding‌ ‌business‌ ‌process‌ ‌automation‌ ‌(33%);‌ ‌investing‌ ‌in‌ ‌CX‌ ‌technology‌ ‌that‌ ‌easily‌ ‌adjusts‌ ‌to‌ ‌their‌ ‌needs‌ ‌(29%);‌ ‌and‌ ‌adding‌ ‌and/or‌ ‌expanding‌ ‌AI‌ ‌or‌ ‌machine‌ ‌learning‌ ‌capabilities‌ ‌(28%).‌

The research also revealed that businesses who have led in investing in the tools, process and culture for agility have seen positive returns. In particular:

• Agility is linked to cost and time savings: Agile businesses were better placed to reduce service costs in the past year. In fact, 68% of business leaders in India report that having high agility reduced their costs by 25%.
• Realising the potential for CX as a driver of revenue: Businesses are increasingly seeing the value of adapting to customer needs as the call centre takes on a new role. Nearly half (41%) of SMB business leaders view CX primarily as a revenue driver and 19% view it as a cost center. That number goes up for mid-market companies, with nearly two thirds (64%) of them viewing CX primarily as a revenue driver.

“In India, 93% of companies say COVID-19 sped up digital adoption. With hyper-digitalisation, organisations have no choice but to become agile to meet customer expectations and stay ahead of the curve,” said KT Prasad, MD & RVP, India and SAARC, Zendesk. “Customers today want simplicity and convenience despite the disruption caused by the pandemic. This is where agility bears fruits. Successful companies adopt a lean and flexible approach to change, be it tech adoption or its implementation. Investing in the right tools, removing knowledge gaps and rigid processes are all essential. Investing in agility goes beyond providing superior CX. It is a strategic investment for businesses.”

Zendesk’s customers in India include ITC Foods, Ola, 1MG, DevFactory, Dream11, Slice, Magicbricks.com, etc. For more information, including data and insights by region, industry and company size, get the full Agility in Action Report here, or test your own company’s agility with the interactive quiz here.

Methodology

To better understand how businesses are thinking about and becoming more agile, Zendesk surveyed 3,900 customers and 3,900 customer experience and customer service leaders, managers, and agents. We also analyzed top agility capability data from more than 90,000 Zendesk companies across 175 countries.

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The days of heading to the supermarket are over as people now trade trolleys for home delivery services. New research from CashKaro.com, India’s leading cashback & coupons site, takes a closer look at the cultural shifts in the way millennials stock their kitchen cupboards after demonetization.

The online grocery industry seems to be an unintended beneficiary of the move as the customer cannot postpone essential purchases for their home. The survey indicated that more than 50% of the respondents have started buying grocery/daily items online after demonetisation and a quarter would like to start soon. BigBasket, Grofers, Godrej Nature’s Basket, ZopNow and Grocermax are voted amongst top hyperlocal sites.

BigBasket ranks top in overall service (37%), Grofers leads in packaging (34%), Grocermax has the best prices (32%), ZopNow in delivery convenience (34%) & Godrej Nature’s Basket for fresh products (38%).

The main reason consumers cite for shopping grocery/daily items online is that it allows cash-free transactions (31%) and offers better deals & discounts (25%). This is followed by the fact that online shopping gives consumers more convenience than visiting stores (24%) as well as offers the luxury of delivery time slots as per own availability (10%).

Added innovations such as subscription-based service may have a significant impact on the growth in online grocery shopping, as 44% of respondents said they would like to avail this service considering their busy schedule. 79% of total respondents said they have grocery applications installed in their mobile phones out of which 33% have more than one App. However, 15% of these App buyers said they still like to order via Desktop.

On the survey Swati Bhargava, Co-founder, CashKaro.com, said, “It’s very interesting to notice this changing consumer behaviour towards shopping grocery. The shift from superstores/local vendors to online shopping channels is certainly visible as a lot of users have started to shop for daily items online after demonetisation. The survey is also an indication that while the changing lifestyle coupled with long working hours has shifted grocery purchasing trend from offline to online format, attractive offers by grocery players are also wooing the consumers to opt for online purchases. We at CashKaro also have seen a 2X growth in the number of transactions on these sites post November 8 last year. ”

While the survey indicates a rise in willingness to shop grocery online, not all consumers are ditching the trip to the offline shops. 31% still feel concerned about the quality of online products, 26% are not sure about the return policy whereas 20% prefer to inspect products themselves before buying.

The survey also revealed that almost 61% respondents shop for groceries weekly and a majority of them spend between Rs 500 – 2,000 per month.

The survey was conducted at a pan-India level with 53% male and 47% female participants. A majority of the participants were over 35 years of age and were employed.

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