Online medical apparel brand KNYA Med attracts seed money

KNYA Med, an online medical apparel brand, has raised an undisclosed amount in seed funding, led by DSG Consumer Partners. The promoter family of Narayana Health and Cipla Health, amongst others, also participated.

The capital fund raised will be used for product R&D, hiring across the company, and branding and marketing. 

KNYA Med was founded in 2021 by the husband-wife duo of Vanshika and Abhijeet Kaji. The aim was to fill in the gap of functional and fashionable medical apparel for the medical industry across the country at multiple levels.

The startup has over 120 SKUs and developed proprietary medical scrubs and lab coat aprons, backed by science and technology to offer comfortable and fashionable medical apparel. Since its inception, KNYA Med products have been delivered to 900+ cities and 200+ medical institutes across India. Its clients include Reliance HN Hospital, Narayana Health, Jupiter Hospital, and Jaslok Hospital.

The firm claims the brand grows 50 per cent month on month and supplies across B2B and B2C retail formats.

Viren Shetty, Executive Vice Chairman, Narayana Health, said, “Doctors, nurses, paramedics, and medical technicians are among the hardest-working professionals and KNYA Med is dedicated to ensure their comfort in the hospital.”

Doctors and Nurses work an average of 12-15 hours per day, and performance apparel is the need of the hour to help enhance their performance. There are nearly 8 million medical professionals in India, out of which 3 million have joined in the last five years. KNYA Med aims to address the gap in making doctors lives’ more comfortable with their medical apparel.